Cut-Price PR Advice

Want a cut-price insight into the basics of writing press releases and getting the media to pay attention your bit of news?

If so, my guide Making The News may help – and is on a Kindle Countdown Deal. From now until Friday it’s priced at just $0.99 or £0.99 – a bargain whatever your currency!

So, what does this wonderful guide aim to do?

Well, if you want to get your message out there then obviously you need to be able to write a good press release. But there’s more to it than that. To maximise the chances of your release being used, it’s also important to understand how the media work.

Making The News will teach you about news values – what the media are looking for and how to put the right hooks in your story to catch their attention. (The guide also highlights some examples of what not to do!)

The main part of the guide is all about what goes into a press release – language to use, layout and presentation. It also touches on media strategies, forward planning for a PR campaign, branding and key messages.


Making The News

The simple truth is, getting your story into the media is not rocket science. You just need to know what’s going to work and what isn’t – and understanding how to write an effective press release is a big step along the way.

This guide can’t teach you everything. We can’t guarantee that journalists will use your press releases. But, by using the tips and pointers in this guide, your story has a much better chance of not just being in the news but making the news.

Written by myself and my wife, this guide is based on more than 40 years of real world experience: as journalists, in PR and providing training in media skills. Drawing on that experience and knowledge, this guide is for anyone new to the world of PR or wanting to brush up on their skills.


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